Afterschool Alliance Toolkit

What to Say, When and to Whom

File	Description	Type
Engagement Calendar	An overview of key activities, events and engagement themes for fall 2017 to spring 2018.
Message Research	A short summary of the latest message research about afterschool.
Digital and Legislative Analysis	A summary of social media conversations and legislative mentions of afterschool programs.
Message Visual	A quick visual guide of the new messaging and how to use it.
State Fact Sheets: 21st CCLC – This is Afterschool	Find your state’s 2018 21^st CCLC one-pager from the Afterschool for All Challenge. (Updated April 2018)
Factsheet: 21st CCLC	National overview of 21^st CCLC programs, participants and evaluation data. (Updated April 2018)
Factsheet: Afterschool STEM	A summary of the unique value of afterschool STEM. (Updated April 2018)
Download Video: Afterschool Works!	A synopsis of interviews about how afterschool engages young people in learning and helps them get excited about their future. Sample Content for Sharing – Share via Alliance YouTube channel: https://www.youtube.com/watch?v=e5-c9AMaO0Q&t=3s

Engagement Materials & Tools

File	Description	Type
Site Visit Toolkit	Tips and templates to help you plan and execute successful site visits.
Social Media Tipsheet	A guide for sharing on Facebook, Twitter and other platforms.
How to Find a Program	A guide with tips on how to find a local afterschool program and what to do if your community doesn’t have a program.
What to Look for in a Program	A guide for parents on what to look for in an afterschool program to help their kids thrive at any age.
National Parents Supporter Card	Use parent supporter cards to gather stories from parents and add contacts to your database. To request printed copies, please email Shaun Gray at sgray@afterschoolalliance.org.

Afterschool programs help young people develop the skills they need to land their first job. Inspiring future careers. This is Afterschool.

Proposed Budget Cut

File	Description	Type
State Budget Cut Graphics	State specific graphics that highlight how many children will lose access to afterschool under the proposed budget
Budget Cut Oped Template	This sample op-ed can be tailored with state specific information about programs and the impact of cuts in your community/state.
National Budget Cut: Download Gif	A gif that illustrates the numbers of students served in afterschool dropping to zero and then encourages people to learn what will happen in their states.
National Budget Cut: Download Movie	A movie (mp4 file) that illustrates the numbers of students served in afterschool dropping to zero and then encourages people to learn what will happen in their states.

National Budget Cut Graphics

This is Afterschool

File	Description	Type
Lending Library	View the collection of standing banners and table top displays available for events. Check the calendar for availability and contact Erin Leonard (leonard@collaborativecommunications.com) to reserve your materials.
This is Afterschool Parent Supporter Card	Use parent supporter cards to gather stories from parents and add contacts to your database. To request printed copies, please email Shaun Gray at sgray@afterschoolalliance.org.

Examples of Local Materials

This is Afterschool Social Share

A collection of graphics for Facebook and Twitter. Click on the graphic to download a high quality file and adapt the sample posts with state specific messages. Please contact us for editable art files.

Graphics

Student Outcome Graphics

Regular afterschool attendance lowers unexcused absences
Close to 3 in 5 kids in afterschool programs improved their behavior in class
“In TX, high school kids in the Community Learning Centers afterschool programs were up to twice as likely to be promoted to the next grade”
1 in 2 kids in afterschool programs improved their math and Language Arts grades
2 in 3 students in afterschool programs improved their homework completion and class participation
More than 70 percent of students in STEM afterschool programs reported positive gains in science career interest and knowledge and building skills such as perseverance and critical thinking.

Summer Learning Graphics

Helping Kids Learn and Grow

File	Description	Type
Message Guide: Helping Kids Learn and Grow	A summary of talking points and findings from new message research.
Message Guide: Inspiring Future Careers	A summary of talking points and findings from new message research.
Templates	Guides and sample language for drafting op-eds, letters to the editor and stories related to student achievement and outcomes.
Story Design Templates	Use this as an example to design your after school stories related to student achievement and outcomes.
Download Video: Afterschool Inspires Future Careers	A college bound student explains how her afterschool program inspired a love of music and teaching. Student featured: Jazmyne McNair, Boys and Girls Clubs of Lawrence (a 21st CCLC site) in Lawrence, KS Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/DRTumlz_g28
Download Video: Afterschool Is a World of New Opportunities	A 21^st CCLC program director describes how afterschool exposes young people to enriching opportunities that help inspire future careers. Parent featured: Laticia Vacca, Program Director, C3 Afterschool Program (a 21st CCLC site) in Stratford, OK Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/VXaP2LJnLG4
Download Video: Afterschool Connects Kids to Future Careers	A college bound student shares his excitement about earning a college scholarship and his future career path. Student featured: Colby Holmes, New Hope High School Mr. Fix It Club (a 21st CCLC site) in New Hope, AL Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/tAy49Z6YnoE
Download Video: Afterschool Gets Kids Excited About Learning	A high school student describes how his afterschool program helped him learn to love reading and ignite his passion for filmmaking. Student featured: Matthew Tucker, Jones Middle School (Hampton Parks and Recreation), Hampton, VA Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/Bzlisq2PBY8
Download Video: Afterschool Helps Build Confidence and Improve Grades	A single dad credits afterschool for helping his young daughter transform from a struggling below average student to a confident straight A student. Parent featured: Dale Austermuhl, Joy Elementary After School Program (a 21^st CCLC site) in Fairbanks, AK Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/Leq0uyLHH0o
Download Video: Afterschool Engages Kids in Real-World Learning	A high school student explains how his afterschool program helped him develop public speaking skills. Student featured: Brennon Shope, Wayne County 21st Century Community Learning Center in Huntington, WV Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/3_Rv_i27_PU Disclaimer: Photos with the 50 State Afterschool Network watermark should be credited as being provided by The 50 State Afterschool Network.
Workforce Issue Brief	An issue brief highlighting how afterschool builds workforce skills
Workforce Readiness Program Spotlight: Beacons in Minneapolis, Minn.	Workforce readiness program spotlight
Workforce Readiness Program Spotlight: The YWCA Greater Miami-Dade Clubhouse in Miami, Fla.	Workforce readiness program spotlight
Workforce Readiness Program Spotlight: The City in Salina, Kan.	Workforce readiness program spotlight
Workforce Readiness Program Spotlight: Evolutions in New Haven, Conn.	Workforce readiness program spotlight
Workforce Readiness Program Spotlight: MEDTwo in Columbia, S.C.	Workforce readiness program spotlight
Workforce Readiness Program Spotlight: Sunrise of Philadelphia in Philadelphia, Pa.	Workforce readiness program spotlight

Imagery

Graphics

Keeping Kids Safe

File	Description	Type
Message Guide: Afterschool Keeps Kids Safe	A summary of talking points and findings from new message research.
Templates	Guides and sample language for drafting op-eds, letters to the editor and stories about how afterschool helps keep kids safe.
Story Design Templates	Use this as an example to design your after school stories about how afterschool helps keep kids safe.
Download Video: Afterschool Keeps Kids Safe and Engaged	A police officer talks about the importance of partnerships between law enforcement and afterschool programs. Community member featured: Captain Tyrone Collington, City of Takoma Park Police Department, ACE Academy (a 21st CCLC site) in Takoma Park, MD Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/VsF2ta1GqEY Disclaimer: Photos with the 50 State Afterschool Network watermark should be credited as being provided by The 50 State Afterschool Network.

Imagery

Graphics

Supporting Parents

File	Description	Type
Message Guide: Afterschool Supports Working Parents	A summary of talking points and findings from new message research.
Templates	Guides and sample language for drafting op-eds, letters to the editor and stories about how afterschool helps parents keep their jobs and support their families.
Story Design Templates	Use this as an example to design your after school stories about how afterschool helps parents keep their jobs and support their families.
Download Video: Working Parents Rely on Afterschool Programs	Parents credit afterschool programs for helping them keep work schedules and provide for their families, and giving them peace of mind during out-of-school hours. Parents featured: Dale Austermuhl, Joy Elementary After School Program (a 21^st CCLC site) in Fairbanks, AK; Kelly Quattlebaum, New Hope High School Mr. Fix It Club (a 21^st CCLC site) in New Hope, AL Sample Content for Sharing – Share via Alliance YouTube channel: https://www.youtube.com/watch?v=NIMJRThykIU
Download Video: Afterschool Gives Working Parents Peace of Mind	A mom explains how her kids’ afterschool program gives her peace of mind at work and keeps her kids engaged in fun learning activities. Parent featured: Pamela Shope, Site Director, Playmates Preschool and Child Development Center (a 21st CCLC site) in Ceredo, West Virginia. Sample Content for Sharing – Share via Alliance YouTube channel: https://www.youtube.com/watch?v=JHMtCNbPN9o
Download Video: Afterschool Lets Parents Work Without Worry	Kids and parents talk about afterschool a critical support that allows parents to work and not worry. Students featured: Brennon Shope, Wayne County 21st Century Community Learning Center in Huntington, WV — Matthew Tucker, Jones Middle School (Hampton Parks and Recreation), Hampton, VA — Parents featured: Laticia Vacca, Program Director, C3 Afterschool Program (a 21st CCLC site) in Stratford, OK — Kelly Quattlebaum, New Hope High School Mr. Fix It Club (a 21st CCLC site) in New Hope, AL Sample Content for Sharing – Share via Alliance YouTube channel: https://www.youtube.com/watch?v=D3WaxfxM_Pg Disclaimer: Photos with the 50 State Afterschool Network watermark should be credited as being provided by The 50 State Afterschool Network.