Communications Resources

For Immediate Release

This toolkit includes communications assets to help you make the case for afterschool across a variety of audiences and platforms. You’ll find new and updated materials, including an engagement calendar with sample social content, message guides, factsheets, videos, graphics, imagery, and examples of localized materials.

Updated November 2020: The Million Girls Moonshot accordion now has new media asset packages for October and November.

If you have questions:

Email Us

If you have a specific need, complete this brief online form:

Request Communications Support

Note: The content of this website is designed for educating and engaging a variety of audiences. If materials are used or adapted for use in lobbying activities (e.g., asking for a vote on a specific piece of legislation), you must use funds from another source. No Mott funds may be used for direct or grassroots lobbying.

NEW: COVID-19 Resources

File Description
Summary: Key Principles for Reopening Schools and Helping Students Recover from COVID-19

A one-page summary that can be used to guide expanded learning policy and implementation at the local, state, and federal levels, which is particularly important as our country moves to recovery from COVID-19.

Guide: Key Principles for Reopening Schools and Helping Students Recover from COVID-19

A full guide to expanded learning policy and implementation at the local, state, and federal levels, which is particularly important as our country moves to recovery from COVID-19.

Op-ed Template: How Youth Are Changing the Conversation

A template for drafting op-eds that reflects a forward-thinking vision for afterschool and describes learning supports that young people need today. The template can be tailored to emphasize important themes, including SEL, healing from trauma, the digital divide, workforce and more. If you’d like help revising and/or placing an op-ed, please contact Lauren Maddox at lauren.maddox@hklaw.com or 703.395.6185.

Recruit Parents and Staff

Tools to promote offerings by afterschool providers and help recruit staff, including flyers, social graphics, sample emails and social posts. At this link, you’ll find blank templates with no branding and editable art files that states and programs can tailor with their own language, logos and contact information. For example, to address questions about guaranteeing the safety of a site, you may replace “safe” with “supervised” or use phrases like “working to make programs safer.” If you have questions or need help with these, please contact afterschool@burness.com.

COVID-19 Talking Points for 50-State Networks

A set of key messages that demonstrate how afterschool is responding to the crisis and why programs are essential for recovery. These messages will be updated regularly and include specific examples of programs in action during the COVID-19 pandemic.

Partnering with Schools to Reopen and Meet Students’ Needs

A resource to help afterschool leaders identify and communicate specific ways programs can support students and schools for different reopening scenarios, including in-person, fully remote and hybrid approaches.

A Blueprint for Supporting Schools

A handout that describes a vision for how afterschool providers, community partners and schools can work together to build a better learning day for all of our kids, including by providing increased access to smaller classes and personalized learning; positive youth development; academic enrichment; and better aligned services.

Reopening Schools: Tools to Engage School Leaders and Parents

A webpage posted by Afterschool Alliance with one-pagers and a simple 5-step plan to help ensure afterschool programs are included in schools’ strategies for reopening and meeting students’ needs.

Partnering with Schools to Reopen: Sample Language

A sample email and letter that make the case for including afterschool in discussions and planning around reopening schools. These can be adapted by state networks and/or providers and sent to education stakeholders.

Handout: COVID-19 Recovery Backgrounder

A four-page handout that describes why afterschool and summer learning programs are important and effective; outlines the support we need for reopening; and provides specific calls-to-action by audience.

Internal Guide: COVID-19 Resources

This is an internal document designed to help afterschool professionals understand and communicate about COVID-19 legislation and the important role afterschool and summer learning programs play during the crisis and through recovery. It includes: a backgrounder on COVID-19 legislation; talking points about afterschool and COVID-19; briefing tools for speaking about the CARES Act with stakeholders, policymakers, and LEAs; a template OpEd; a template letter to your governor; example letters to state superintendents of education; and an example of a youth advocate policy memo.

Handout: COVID-19 Stimulus Funding Guidance for Summer Learning

A one-page overview, created by the National Summer Learning Association, that describes what can be funded and how to advocate for funds to support summer learning.

Handout: How Afterschool Supports Students’ Learning

A document that describes the ways in which afterschool and summer learning programs can help students catch-up and keep-up as schools reopen in 2020 – 2021 school year.

Handout: How Afterschool Supports Working Parents

A summary of proven benefits, backed by data, of afterschool programs for working parents.

COVID-19 Graphics

Factsheets

File Description
Factsheet: This is Afterschool (national overview)

A summary of the latest data points about the benefits of afterschool programs, parent polls and 21st CCLC programs. (Updated March 2020)

State Factsheets: 21st CCLC – This is Afterschool

Find your state’s 2020 21st CCLC one-pager from the Afterschool for All Challenge. (Updated March 2020)

Factsheet: 21st CCLC

National overview of 21st CCLC programs, participants and evaluation data. (Updated March 2020)

Factsheet: This is Afterschool STEM

A summary of the unique value of afterschool STEM and research demonstrating student outcomes. (June 2019)

Factsheet: This is Afterschool (CTE)

A summary about the benefits of partnerships between CTE and afterschool programs.

Factsheet: This is Afterschool (Workforce)

A summary of research showing how afterschool is uniquely positioned to help address workforce gaps and prepare young people for the jobs of tomorrow. (March 2020)

Factsheet: This is Afterschool (Protective Factors)

A summary of the latest research showing how afterschool helps young people build skills and relationships that help them thrive and reduce risky behaviors. (Updated March 2020)

Engagement Materials & Tools

File Description
Engagement Calendar

An overview of upcoming activities, events and engagement themes.

Social Media Resource Document

A resource document to share experiences, best practices, and references we use in our social media work. All networks are invited to post info, ideas, and questions. Move between the tabs at the bottom cover 3 different topics: Platforms – Use, Tips & Notes; Benchmarks & Standards; and Ideas for Call Topics.

 

Site Visit Toolkit

Tips and templates to help you plan and execute successful site visits.

How to Find a Program

A guide with tips on how to find a local afterschool program and what to do if your community doesn’t have a program.

What to Look for in a Program

A guide for parents on what to look for in an afterschool program to help their kids thrive at any age.

National Parents Supporter Card

Use parent supporter cards to gather stories from parents and add contacts to your database. To request printed copies, please email Shaun Gray at sgray@afterschoolalliance.org.

Budget Cut Graphics

State specific and national graphics showing the impact of the proposed elimination of the 21st CCLC initiative. How many kids in your state stand to lose their afterschool program?

(Updated February 2020) NOTE: These are embargoed until the White House budget announcement, but state networks can reach out if they need more materials ahead of time.

This is Afterschool

File Description
Graphic Library

View the latest collection of standing banners and table top displays available for events. Brand and order your own materials for future events or borrow from the lending library. States borrowing materials should check the calendar for availability and contact Nicole Wilkins (Wilkins@collaborativecommunications.com) to reserve materials.

This is Afterschool 21st CCLC Materials

We’ve developed a collection of materials to highlight your state’s outstanding 21stCCLC programs, including a program profile, story and quote card. Download this content gathering template to see examples and get started. Please email afterschool@burness.com for more information or to request help with design and editing.

This is Afterschool Parent Supporter Card

Use parent supporter cards to gather stories from parents and add contacts to your database. To request printed copies, please email Shaun Gray at sgray@afterschoolalliance.org.

Campaign Style Guide

This guide includes examples of campaign visuals and guidance about fonts, color schemes, imagery and layout to help you produce new print and digital materials.

Story Card Template

Use this Photoshop template to create your own story cards. Need help? Contact us at afterschool@burness.com.

Examples of Local Materials

This is Afterschool Graphics

A collection of graphics for Facebook and Twitter. Click on the graphic to download a high quality file and adapt the sample posts with state specific messages. Please contact us for editable art files.

COVID-19 Graphics

Graphics about the Value of Afterschool

Social and Emotional Learning Graphics

Parent Polling Graphics

Student Outcome Graphics

Summer Learning Graphics

Back to School Graphics

Messaging & Templates

File Description
Message Guide: Helping Kids Learn and Grow

A summary of talking points and findings from new message research on how afterschool helps kids learn and grow.

Message Guide: Inspiring Future Careers

A summary of talking points and findings from new message research about how afterschool can inspire future careers.

Message Guide: Afterschool Supports Working Parents

A summary of talking points and findings from new message research about how afterschool programs support working parents.

Message Guide: Career and Technical Education

A summary of talking points about the new federal law and messages that make the connection to afterschool.

Message Guide: Afterschool Keeps Kids Safe

A summary of talking points and findings from new message research on how afterschool helps young people avoid risky behaviors.

Story Design Template: Helping Kids Learn and Grow

Use this as an example to design your afterschool stories related to student achievement and outcomes.

Story Design Template: Keeping Kids Safe

Use this as an example to design your after school stories about how afterschool helps keep kids safe.

Story Design Template: Supporting Parents

Use this as an example to design your after school stories about how afterschool helps parents keep their jobs and support their families.

Message Research

A short summary of the latest message research about afterschool.

Op-Ed Template

A template for drafting op-eds that reflects the latest message research and can be tailored to emphasize important themes, such as keeping kids safe; protecting kids from substance abuse; supporting learning; and exploring career paths.

Million Girls Moonshot

File Description
Million Girls Moonshot Launch Materials

This Google Drive includes resource message and style materials, social media toolkit, national press release, state template news release, digital assets, pitch letter and other language, an equity one-pager, a workforce one-pager, and a state-specific example one-pager. Please contact afterschool@burness.com if you would like the state template customized with your logo and contact information. Materials will be added as completed.

Million Girls Moonshot Engineering Mindset Toolkit

This toolkit is specifically for afterschool program staff. It is a collection of resources, tools, and activities to implement the initiative.

About Million Girls Moonshot:

Learn more about this initiative and find sample language for your newsletters and email. Download logo files and check the identity guide for helpful tips about designing your own materials.

Social Media Graphics:

Find graphics for Twitter and Facebook that may be edited in Canva.

May 2020 Media Assets:

The May 2020 theme is “Understanding Engineering Mindset.” Find media assets, including tips, posts and graphics that can be shared with network STEM staff, network partners, and programs via newsletters, websites, social media, and other channels when it makes the most sense for your network. You’ll also find a list of webinars and PD resources in the full May content package.  Contact Terri Ferinde (Ferinde@collaborativecommunications.com) for questions and if you need help customizing.

June 2020 Media Assets:

The June 2020 theme is “Creating Equitable and Inclusive STEM Learning Environment.” Find media assets, including tips, posts and graphics that can be shared with network STEM staff, network partners, and programs via newsletters, websites, social media, and other channels when it makes the most sense for your network. You’ll also find a list of webinars and PD resources in the full June content package.  Contact Terri Ferinde (Ferinde@collaborativecommunications.com) for questions and if you need help customizing.

August 2020 Media Assets:

The August 2020 theme is “Cultural Responsiveness.” Find media assets, including tips, posts and graphics that can be shared with network STEM staff, network partners, and programs via newsletters, websites, social media, and other channels when it makes the most sense for your network. You’ll also find a list of webinars and PD resources in the full August content package.  Contact Terri Ferinde (Ferinde@collaborativecommunications.com) for questions and if you need help customizing.

September 2020 Media Assets:

The September 2020 package dives deeper into three of the critical features of an engineering mindset: 1) using a systematic problem-solving process; 2) exploring the properties and uses of materials; and 3) considering real-world problems. Find media assets, including tips, posts and graphics that can be shared with network STEM staff, network partners, and programs via newsletters, websites, social media, and other channels when it makes the most sense for your network. You’ll also find a list of webinars and PD resources in the full September content package.  Contact Terri Ferinde (Ferinde@collaborativecommunications.com) for questions and if you need help customizing.

October 2020 Media Assets

The October 2020 package dives deeper into three more critical features of an engineering mindset: 1) criteria and constraints; 2) science and math; and 3) multiple solutions. These features allow students to apply their knowledge of science, math, and their community to real-world problems with no single solution. Find media assets, including tips, posts and graphics that can be shared with network STEM staff, network partners, and programs via newsletters, websites, social media, and other channels when it makes the most sense for your network. You’ll also find a list of webinars and PD resources in the full October content package.  Contact Terri Ferinde (Ferinde@collaborativecommunications.com) for questions and if you need help customizing.

November 2020 Media Assets

The November 2020 package wraps up our deep dive into four more critical features of an engineering mindset: 1) evaluating and iterating designs; 2) persisting through and learning from failure; 3) working effectively in teams and 4) identifying as engineers. Find media assets, including tips, posts and graphics that can be shared with network STEM staff, network partners, and programs via newsletters, websites, social media, and other channels when it makes the most sense for your network. You’ll also find a list of webinars and PD resources in the full November content package. Contact Terri Ferinde (Ferinde@collaborativecommunications.com) for questions and if you need help customizing.

Engaging Youth with Partner Content

File Description
Mizzen by Mott

A new, free app built with and for afterschool professionals that provides high-quality, engaging learning content.  It includes activity playlists and multi-week modules that can be done at home or in small-group settings. The app’s content focuses on youth learning and well-being and is provided by organizations like Jazz at Lincoln Center, the California Academy of Sciences and After-School All-Stars.

National Geographic BioBlitz 2020

Looking for a way to bring outdoor exploration to your afterschool program? National Geographic and the Charles Stewart Mott Foundation are proud to partner on webinars this fall focusing on engaging learners in a safe, fun, and free way for youth to learn about local biodiversity through a BioBlitz—an activity to find and identify as many species as possible in a specific area over a short period of time.  Please share this opportunity with fellow educators! Communications Toolkit here.

Registration Site: NatGeoEd.org/BioBlitz. The promotion period for webinars is September 3-28, 2020.

Videos

File Description
Download Video: This is Afterschool

Students share their excitement about how afterschool programs are helping them learn, gain hands-on STEM skills, and get inspired about the future.

Share via Alliance YouTube channel: https://www.youtube.com/watch?v=ywglcwA5CKQ 

Download Video: This is Afterschool SEL

Students explain how afterschool programs help them build confidence, discover their passion and give back to their community.

Share via Alliance YouTube channel: https://www.youtube.com/watch?v=l_XftzmWt-I

 

Download Video: Afterschool Works!

A synopsis of interviews about how afterschool engages young people in learning and helps them get excited about their future.

Sample Content for Sharing – Share via Alliance YouTube channel: https://www.youtube.com/watch?v=e5-c9AMaO0Q&t=3s

Download Video: Afterschool Inspires Future Careers

A college bound student explains how her afterschool program inspired a love of music and teaching. Student featured: Jazmyne McNair, Boys and Girls Clubs of Lawrence (a 21st CCLC site) in Lawrence, KS

Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/DRTumlz_g28

Download Video: Afterschool Is a World of New Opportunities

A 21st CCLC program director describes how afterschool exposes young people to enriching opportunities that help inspire future careers. Parent featured: Laticia Vacca, Program Director, C3 Afterschool Program (a 21st CCLC site) in Stratford, OK

Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/VXaP2LJnLG4

Download Video: Afterschool Connects Kids to Future Careers

A college bound student shares his excitement about earning a college scholarship and his future career path. Student featured: Colby Holmes, New Hope High School Mr. Fix It Club (a 21st CCLC site) in New Hope, AL

Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/tAy49Z6YnoE

Download Video: Afterschool Gets Kids Excited About Learning

A high school student describes how his afterschool program helped him learn to love reading and ignite his passion for filmmaking. Student featured: Matthew Tucker, Jones Middle School (Hampton Parks and Recreation), Hampton, VA

Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/Bzlisq2PBY8

Download Video: Afterschool Helps Build Confidence and Improve Grades

A single dad credits afterschool for helping his young daughter transform from a struggling below average student to a confident straight A student. Parent featured: Dale Austermuhl, Joy Elementary After School Program (a 21st CCLC site) in Fairbanks, AK

Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/Leq0uyLHH0o

Download Video: Afterschool Engages Kids in Real-World Learning

A high school student explains how his afterschool program helped him develop public speaking skills. Student featured: Brennon Shope, Wayne County 21st Century Community Learning Center in Huntington, WV

Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/3_Rv_i27_PU

Download Video: Afterschool Keeps Kids Safe and Engaged

A police officer talks about the importance of partnerships between law enforcement and afterschool programs. Community member featured: Captain Tyrone Collington, City of Takoma Park Police Department, ACE Academy (a 21st CCLC site) in Takoma Park, MD

Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/VsF2ta1GqEY

Download Video: Working Parents Rely on Afterschool Programs

Parents credit afterschool programs for helping them keep work schedules and provide for their families, and giving them peace of mind during out-of-school hours. Parents featured: Dale Austermuhl, Joy Elementary After School Program (a 21st CCLC site) in Fairbanks, AK; Kelly Quattlebaum, New Hope High School Mr. Fix It Club (a 21st CCLC site) in New Hope, AL

Sample Content for Sharing – Share via Alliance YouTube channel: https://www.youtube.com/watch?v=NIMJRThykIU

Download Video: Afterschool Gives Working Parents Peace of Mind

A mom explains how her kids’ afterschool program gives her peace of mind at work and keeps her kids engaged in fun learning activities. Parent featured: Pamela Shope, Site Director, Playmates Preschool and Child Development Center (a 21st CCLC site) in Ceredo, West Virginia.

Sample Content for Sharing – Share via Alliance YouTube channel: https://www.youtube.com/watch?v=JHMtCNbPN9o

Download Video: Afterschool Lets Parents Work Without Worry

Kids and parents talk about afterschool a critical support that allows parents to work and not worry. Students featured: Brennon Shope, Wayne County 21st Century Community Learning Center in Huntington, WV — Matthew Tucker, Jones Middle School (Hampton Parks and Recreation), Hampton, VA — Parents featured: Laticia Vacca, Program Director, C3 Afterschool Program (a 21st CCLC site) in Stratford, OK — Kelly Quattlebaum, New Hope High School Mr. Fix It Club (a 21st CCLC site) in New Hope, AL

Sample Content for Sharing – Share via Alliance YouTube channel: https://www.youtube.com/watch?v=D3WaxfxM_Pg

Imagery

Disclaimer: Photos with the 50 State Afterschool Network watermark should be credited as being provided by The 50 State Afterschool Network.

Examples of State Materials

A collection of materials developed for individual states that can be tailored with local data and messages. Use the link to download files; view snapshots of some examples below. Questions? Email: burness@afterschool.com

File Description
Afterschool Helps Alabama Thrive

This four-page brochure makes the case for afterschool in Alabama, highlighting the benefits of afterschool, including providing STEM learning opportunities; demand for afterschool programs; and programs’ COVID-19 response efforts. It invites readers to support afterschool.

Afterschool and Summer COVID-19 Response: Helping to Meet the Learning Needs of Utah Students

A two-page handout that highlights five key outcomes of afterschool programs. It provides qualitative and quantitative examples of how the Utah Afterschool Network and sites across the state pivoted to respond to COVID-19.

The Launch Pad Teen Center Teaches Arizona Teens the Power of Community Engagement, Leadership and More

A two-page handout that describes a youth-driven afterschool program. It includes program component spotlights, a student quote, and a quote from the Executive Director about why the connections the center provides are so important in COVID-19. It also describes the ways in which the program pivoted to meet students’ safety and social and emotional needs.

When Families Thrive, The Economy Thrives: Afterschool Programs Help Parents and Caregivers Return to Work

A two-page handout designed specifically for the Governor of South Carolina. It describes the importance of afterschool programs for economic recovery, as impacted by COVID-19. It asks the Governor for $5 million to safely open and operate 100 afterschool programs statewide.

Partnership Guide to Safely Reopen Schools and Out-of-School Time Programs

A guidebook that includes key findings and recommendations for opening schools and out-of-school time programs safely, and in ways that support nontraditional schedules of schools and working parents. It was written by the Maryland Out-of-School Time Network.

Partnering with Schools to Reopen

A two-page handout from the Hawaii network that describes how afterschool programs can support different scenarios for reopening schools. This piece encourages school leaders to include afterschool in planning discussions.

Afterschool and Summer COVID-19 Response: Helping to Meet Indiana’s Students’ Learning Needs

A two-page handout that highlights IN afterschool programs’ impact on COVID-19 recovery, as well as students’ academic performance and behavior. It asks supporters to partner with IN afterschool programs to address inequities, support kids’ social and emotional development and more.

Afterschool and Summer Learning Programs Are Essential for COVID-19 Recovery in Hawai'i

A two-page handout about how HI afterschool programs quickly pivoted to respond to COVID-19 and considerations for support to help programs re-open.

Innovations for an Emerging Workforce in Wyoming

A factsheet about how afterschool supports workforce development and businesses benefit by partnering with the state afterschool network.

Strengthening Michigan's Workforce

A factsheet about how afterschool programs can help to address the state’s talent shortage.

Supporting Literacy

A summary of literacy assessments for Michigan students and research demonstrating how afterschool helps students make gains in reading.

Afterschool Works! In Kansas

A one-pager highlighting how afterschool and summer learning programs are supporting Kansas’ businesses by preparing their future workforce.

Minnesota needs students with STEM skills

A one-paper explaining how investing in afterschool and summer learning STEM programs help connect kids to opportunities and build a prosperous state economy.

Afterschool Works! In Missouri

A one-pager illustrating how afterschool and summer learning programs support Missouri’s students, parents, and businesses.

Afterschool Works! In New Hampshire

A one-pager focused on how afterschool and summer programs prepare young people for college and the workforce that emphasizes STEM learning and offers specific ideas for businesses to partner with programs.

Afterschool Works! In Vermont

A one-pager describing how afterschool and summer STEM programs can help address the state’s workforce gap.

Afterschool Works! In Vermont

Graphics that explain the impact of afterschool and summer learning on the state economy.

Preparing the Workforce for a Changing Economy in North Dakota

A one-pager describing the “middle skills” workforce gap that North Dakota faces and explaining how afterschool programs help bridge the gap by preparing North Dakota’s future workforce.

Supporting Positive Futures in West Virginia

A one-pager highlighting how afterschool programs support students’ positive social emotional health and help decrease risky behaviors, which are particularly important in the midst of West Virginia’s opioid epidemic.