Afterschool Alliance Toolkit

What to Say, When and to Whom

File	Description	Type
Engagement Calendar	An overview of upcoming activities, events and engagement themes.
Budget Cut Graphics	State specific and national graphics showing the impact of the proposed elimination of the 21st CCLC initiative. How many kids in your state stand to lose their afterschool program? (Updated January 2019) NOTE: These are embargoed until the White House budget announcement, but state networks can reach out if they need more materials ahead of time. Accompanying social copy and suggested landing pages can be found here.
State Fact Sheets: 21st CCLC – This is Afterschool	Find your state’s 2018 21^st CCLC one-pager from the Afterschool for All Challenge. (Updated April 2018)
Factsheet: 21st CCLC	National overview of 21^st CCLC programs, participants and evaluation data. (Updated April 2018)
Factsheet: Afterschool STEM	A summary of the unique value of afterschool STEM. (Updated April 2018)
Message Research	A short summary of the latest message research about afterschool.
Digital and Legislative Analysis	A summary of social media conversations and legislative mentions of afterschool programs.

Engagement Materials & Tools

File	Description	Type
Site Visit Toolkit	Tips and templates to help you plan and execute successful site visits.
Social Media Tipsheet	A guide for sharing on Facebook, Twitter and other platforms.
How to Find a Program	A guide with tips on how to find a local afterschool program and what to do if your community doesn’t have a program.
What to Look for in a Program	A guide for parents on what to look for in an afterschool program to help their kids thrive at any age.
National Parents Supporter Card	Use parent supporter cards to gather stories from parents and add contacts to your database. To request printed copies, please email Shaun Gray at sgray@afterschoolalliance.org.
Op-ed Template	A template for drafting op-eds that reflects the latest message research and can be tailored to emphasize important themes, such as keeping kids safe; protecting kids from substance abuse; supporting learning; and exploring career paths.
Social Media Resource Document	A resource document to share experiences, best practices, and references we use in our social media work. All networks are invited to post info, ideas, and questions. Move between the tabs at the bottom cover 3 different topics: Platforms – Use, Tips & Notes; Benchmarks & Standards; and Ideas for Call Topics.

Afterschool programs help young people develop the skills they need to land their first job. Inspiring future careers. This is Afterschool.

This is Afterschool

File	Description	Type
Lending Library	View the collection of standing banners and table top displays available for events. Check the calendar for availability and contact Erin Leonard (leonard@collaborativecommunications.com) to reserve your materials.
This is Afterschool Parent Supporter Card	Use parent supporter cards to gather stories from parents and add contacts to your database. To request printed copies, please email Shaun Gray at sgray@afterschoolalliance.org.
Story Card Template	Use this Photoshop template to create your own story cards. Need help? Contact us at afterschool@burness.com.

Examples of Local Materials

This is Afterschool Graphics

A collection of graphics for Facebook and Twitter. Click on the graphic to download a high quality file and adapt the sample posts with state specific messages. Please contact us for editable art files.

Graphics

In afterschool programs, kids learn by doing, build skills, connect with mentors, and prepare for the jobs of tomorrow.
#ThisisAfterschool. Helping XXXXX kids in STATE develop the skills they need for the jobs of tomorrow.
XXXXX kids in STATE are building critical thinking and leadership skills in afterschool programs, helping them prepare for the jobs of tomorrow. #ThisisAfterschool
Afterschool programs let working parents focus on providing for their families. Without them, parents can be less productive at work, costing businesses in the long run. #ThisisAfterschool
XX% of STATE parents say afterschool programs help working parents keep their jobs. But when kids have no place to go after school, parents lose 8 days of work and businesses lose up to $300 billion per year.
In STATE, XX% of parents agree that afterschool programs can help students build interest and gain skills in STEM. #ThisisAfterschool
Afterschool programs help kids build the foundational skills they need for jobs in high-demand fields.
Kids who take part in afterschool programs are more likely to graduate from high school. #ThisisAfterschool
Kids who attend afterschool programs gain hands on experience and learn to communicate, collaborate, and lead. This is Afterschool.

Social and Emotional Learning Graphics

Parent Polling Graphics

Student Outcome Graphics

Regular afterschool attendance lowers unexcused absences
Close to 3 in 5 kids in afterschool programs improved their behavior in class
“In TX, high school kids in the Community Learning Centers afterschool programs were up to twice as likely to be promoted to the next grade”
1 in 2 kids in afterschool programs improved their math and Language Arts grades
2 in 3 students in afterschool programs improved their homework completion and class participation
More than 70 percent of students in STEM afterschool programs reported positive gains in science career interest and knowledge and building skills such as perseverance and critical thinking.

Summer Learning Graphics

Back to School Graphics

Helping Kids Learn and Grow

File	Description	Type
Message Guide: Helping Kids Learn and Grow	A summary of talking points and findings from new message research.
Message Guide: Inspiring Future Careers	A summary of talking points and findings from new message research.
Story Design Templates	Use this as an example to design your after school stories related to student achievement and outcomes.
Workforce Issue Brief	An issue brief highlighting how afterschool builds workforce skills
Workforce Readiness Program Spotlight: Beacons in Minneapolis, Minn.	Workforce readiness program spotlight
Workforce Readiness Program Spotlight: The YWCA Greater Miami-Dade Clubhouse in Miami, Fla.	Workforce readiness program spotlight
Workforce Readiness Program Spotlight: The City in Salina, Kan.	Workforce readiness program spotlight
Workforce Readiness Program Spotlight: Evolutions in New Haven, Conn.	Workforce readiness program spotlight
Workforce Readiness Program Spotlight: MEDTwo in Columbia, S.C.	Workforce readiness program spotlight
Workforce Readiness Program Spotlight: Sunrise of Philadelphia in Philadelphia, Pa.	Workforce readiness program spotlight

Keeping Kids Safe

File	Description	Type
Message Guide: Afterschool Keeps Kids Safe	A summary of talking points and findings from new message research.
Story Design Templates	Use this as an example to design your after school stories about how afterschool helps keep kids safe.

Supporting Parents

File	Description	Type
Message Guide: Afterschool Supports Working Parents	A summary of talking points and findings from new message research.
Story Design Templates	Use this as an example to design your after school stories about how afterschool helps parents keep their jobs and support their families.

Engaging Youth with Partner Content

File	Description	Type
Power of Youth Challenge Social Media Kit – America’s Promise Alliance and Peace First	Young people will create and lead service projects to improve communities and learn leadership skills. Round 1 promotion period: January 23 – March 30, 2019. Applications for $250 mini-grants for youth teams due March 31, 2019. *New: Additional social media kit* with sample posts for Valentine’s Day, Presidents’ Day, and evergreen use.

Videos

File	Description	Type
Download Video: This is Afterschool	Students share their excitement about how afterschool programs are helping them learn, gain hands-on STEM skills, and get inspired about the future. Share via Alliance YouTube channel: https://www.youtube.com/watch?v=ywglcwA5CKQ
Download Video: This is Afterschool SEL	Students explain how afterschool programs help them build confidence, discover their passion and give back to their community. Share via Alliance YouTube channel: https://www.youtube.com/watch?v=l_XftzmWt-I
Download Video: Afterschool Works!	A synopsis of interviews about how afterschool engages young people in learning and helps them get excited about their future. Sample Content for Sharing – Share via Alliance YouTube channel: https://www.youtube.com/watch?v=e5-c9AMaO0Q&t=3s
Download Video: Afterschool Inspires Future Careers	A college bound student explains how her afterschool program inspired a love of music and teaching. Student featured: Jazmyne McNair, Boys and Girls Clubs of Lawrence (a 21st CCLC site) in Lawrence, KS Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/DRTumlz_g28
Download Video: Afterschool Is a World of New Opportunities	A 21^st CCLC program director describes how afterschool exposes young people to enriching opportunities that help inspire future careers. Parent featured: Laticia Vacca, Program Director, C3 Afterschool Program (a 21st CCLC site) in Stratford, OK Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/VXaP2LJnLG4
Download Video: Afterschool Connects Kids to Future Careers	A college bound student shares his excitement about earning a college scholarship and his future career path. Student featured: Colby Holmes, New Hope High School Mr. Fix It Club (a 21st CCLC site) in New Hope, AL Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/tAy49Z6YnoE
Download Video: Afterschool Gets Kids Excited About Learning	A high school student describes how his afterschool program helped him learn to love reading and ignite his passion for filmmaking. Student featured: Matthew Tucker, Jones Middle School (Hampton Parks and Recreation), Hampton, VA Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/Bzlisq2PBY8
Download Video: Afterschool Helps Build Confidence and Improve Grades	A single dad credits afterschool for helping his young daughter transform from a struggling below average student to a confident straight A student. Parent featured: Dale Austermuhl, Joy Elementary After School Program (a 21^st CCLC site) in Fairbanks, AK Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/Leq0uyLHH0o
Download Video: Afterschool Engages Kids in Real-World Learning	A high school student explains how his afterschool program helped him develop public speaking skills. Student featured: Brennon Shope, Wayne County 21st Century Community Learning Center in Huntington, WV Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/3_Rv_i27_PU
Download Video: Afterschool Keeps Kids Safe and Engaged	A police officer talks about the importance of partnerships between law enforcement and afterschool programs. Community member featured: Captain Tyrone Collington, City of Takoma Park Police Department, ACE Academy (a 21st CCLC site) in Takoma Park, MD Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/VsF2ta1GqEY
Download Video: Working Parents Rely on Afterschool Programs	Parents credit afterschool programs for helping them keep work schedules and provide for their families, and giving them peace of mind during out-of-school hours. Parents featured: Dale Austermuhl, Joy Elementary After School Program (a 21^st CCLC site) in Fairbanks, AK; Kelly Quattlebaum, New Hope High School Mr. Fix It Club (a 21^st CCLC site) in New Hope, AL Sample Content for Sharing – Share via Alliance YouTube channel: https://www.youtube.com/watch?v=NIMJRThykIU
Download Video: Afterschool Gives Working Parents Peace of Mind	A mom explains how her kids’ afterschool program gives her peace of mind at work and keeps her kids engaged in fun learning activities. Parent featured: Pamela Shope, Site Director, Playmates Preschool and Child Development Center (a 21st CCLC site) in Ceredo, West Virginia. Sample Content for Sharing – Share via Alliance YouTube channel: https://www.youtube.com/watch?v=JHMtCNbPN9o
Download Video: Afterschool Lets Parents Work Without Worry	Kids and parents talk about afterschool a critical support that allows parents to work and not worry. Students featured: Brennon Shope, Wayne County 21st Century Community Learning Center in Huntington, WV — Matthew Tucker, Jones Middle School (Hampton Parks and Recreation), Hampton, VA — Parents featured: Laticia Vacca, Program Director, C3 Afterschool Program (a 21st CCLC site) in Stratford, OK — Kelly Quattlebaum, New Hope High School Mr. Fix It Club (a 21st CCLC site) in New Hope, AL Sample Content for Sharing – Share via Alliance YouTube channel: https://www.youtube.com/watch?v=D3WaxfxM_Pg

Imagery

Disclaimer: Photos with the 50 State Afterschool Network watermark should be credited as being provided by The 50 State Afterschool Network.

Examples of State Materials

A collection of materials developed for individual states that can be tailored with local data and messages. Use the link to download files; view snapshots of some examples below. Questions? Email: burness@afterschool.com

File	Description	Type
Afterschool Works! In Kansas	A one-pager highlighting how afterschool and summer learning programs are supporting Kansas’ businesses by preparing their future workforce.
Minnesota needs students with STEM skills	A one-paper explaining how investing in afterschool and summer learning STEM programs help connect kids to opportunities and build a prosperous state economy.
Afterschool Works! In Missouri	A one-pager illustrating how afterschool and summer learning programs support Missouri’s students, parents, and businesses.
Afterschool Works! In New Hampshire	A one-pager focused on how afterschool and summer programs prepare young people for college and the workforce that emphasizes STEM learning and offers specific ideas for businesses to partner with programs.
Afterschool Works! In Vermont	A one-pager describing how afterschool and summer STEM programs can help address the state’s workforce gap.
Afterschool Works! In Vermont	Graphics that explain the impact of afterschool and summer learning on the state economy.