Communications Resources

For Immediate Release

Communications assets to help you make the case for afterschool across a variety of audiences and platforms.

You’ll find new and updated materials that incorporate what we’ve learned from recent message research, as well as tools for engaging key audiences in educational outreach. The sharable assets (factsheets, videos, graphics, imagery) can be distributed online or face-to-face and many can be tailored with state-specific content.

If you have questions, please contact afterschool@burness.com.  If you have a specific need, complete this brief online form to request communications support.

Note: The content of this website is designed for educating and engaging a variety of audiences.  If materials are used or adapted for use in lobbying activities (e.g., asking for a vote on a specific piece of legislation), you must use funds from another source. No Mott funds may be used for direct or grassroots lobbying.

What to Say, When and to Whom

File Description Type
Engagement Calendar

An overview of key activities, events and engagement themes for fall 2017 to spring 2018.

Message Research

A short summary of the latest message research about afterschool.

Digital and Legislative Analysis

A summary of social media conversations and legislative mentions of afterschool programs.

Message Visual

A quick visual guide of the new messaging and how to use it.

Fact Sheet: 21st CCLC - Afterschool Works!

Find your state’s 2017 21st CCLC one-pager from the Afterschool for All Challenge.

Factsheet: 21st CCLC

National overview of 21st CCLC programs, participants and evaluation data.

Factsheet: Afterschool STEM

A summary of the unique value of afterschool STEM.

Download Video: Afterschool Works!

A synopsis of interviews about how afterschool engages young people in learning and helps them get excited about their future.

Sample Content for Sharing – Share via Alliance YouTube channel: https://www.youtube.com/watch?v=e5-c9AMaO0Q&t=3s

Engagement Materials & Tools

File Description Type
Site Visit Toolkit

Tips and templates to help you plan and execute successful site visits.

Social Media Tipsheet

A guide for sharing on Facebook, Twitter and other platforms.

How to Find a Program

A guide with tips on how to find a local afterschool program and what to do if your community doesn’t have a program.

What to Look for in a Program

A guide for parents on what to look for in an afterschool program to help their kids thrive at any age.

Helping Kids Learn and Grow

File Description Type
Message Guide: Helping Kids Learn and Grow

A summary of talking points and findings from new message research.

Message Guide: Inspiring Future Careers

A summary of talking points and findings from new message research.

Templates

Guides and sample language for drafting op-eds, letters to the editor and stories related to student achievement and outcomes.

Story Design Templates
Use this as an example to design your after school stories related to student achievement and outcomes.
Download Video: Afterschool Inspires Future Careers

A college bound student explains how her afterschool program inspired a love of music and teaching. Student featured: Jazmyne McNair, Boys and Girls Clubs of Lawrence (a 21st CCLC site) in Lawrence, KS

Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/DRTumlz_g28

Download Video: Afterschool Is a World of New Opportunities

A 21st CCLC program director describes how afterschool exposes young people to enriching opportunities that help inspire future careers. Parent featured: Laticia Vacca, Program Director, C3 Afterschool Program (a 21st CCLC site) in Stratford, OK

Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/VXaP2LJnLG4

Download Video: Afterschool Connects Kids to Future Careers

A college bound student shares his excitement about earning a college scholarship and his future career path. Student featured: Colby Holmes, New Hope High School Mr. Fix It Club (a 21st CCLC site) in New Hope, AL

Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/tAy49Z6YnoE

Download Video: Afterschool Gets Kids Excited About Learning

A high school student describes how his afterschool program helped him learn to love reading and ignite his passion for filmmaking. Student featured: Matthew Tucker, Jones Middle School (Hampton Parks and Recreation), Hampton, VA

Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/Bzlisq2PBY8

Download Video: Afterschool Helps Build Confidence and Improve Grades

A single dad credits afterschool for helping his young daughter transform from a struggling below average student to a confident straight A student. Parent featured: Dale Austermuhl, Joy Elementary After School Program (a 21st CCLC site) in Fairbanks, AK

Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/Leq0uyLHH0o

Download Video: Afterschool Engages Kids in Real-World Learning

A high school student explains how his afterschool program helped him develop public speaking skills. Student featured: Brennon Shope, Wayne County 21st Century Community Learning Center in Huntington, WV

Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/3_Rv_i27_PU

 

Disclaimer: Photos with the 50 State Afterschool Network watermark should be credited as being provided by The 50 State Afterschool Network.

Imagery

Graphics

Keeping Kids Safe

File Description Type
Message Guide: Afterschool Keeps Kids Safe

A summary of talking points and findings from new message research.

Templates

Guides and sample language for drafting op-eds, letters to the editor and stories about how afterschool helps keep kids safe.

Story Design Templates
Use this as an example to design your after school stories about how afterschool helps keep kids safe.
Download Video: Afterschool Keeps Kids Safe and Engaged

A police officer talks about the importance of partnerships between law enforcement and afterschool programs. Community member featured: Captain Tyrone Collington, City of Takoma Park Police Department, ACE Academy (a 21st CCLC site) in Takoma Park, MD

Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/VsF2ta1GqEY

 

Disclaimer: Photos with the 50 State Afterschool Network watermark should be credited as being provided by The 50 State Afterschool Network.

Imagery

Graphics

Supporting Parents

File Description Type
Message Guide: Afterschool Supports Working Parents

A summary of talking points and findings from new message research.

Templates

Guides and sample language for drafting op-eds, letters to the editor and stories about how afterschool helps parents keep their jobs and support their families.

Story Design Templates
Use this as an example to design your after school stories about how afterschool helps parents keep their jobs and support their families.
Download Video: Working Parents Rely on Afterschool Programs

Parents credit afterschool programs for helping them keep work schedules and provide for their families, and giving them peace of mind during out-of-school hours. Parents featured: Dale Austermuhl, Joy Elementary After School Program (a 21st CCLC site) in Fairbanks, AK; Kelly Quattlebaum, New Hope High School Mr. Fix It Club (a 21st CCLC site) in New Hope, AL

Sample Content for Sharing – Share via Alliance YouTube channel: https://www.youtube.com/watch?v=NIMJRThykIU

Download Video: Afterschool Gives Working Parents Peace of Mind

A mom explains how her kids’ afterschool program gives her peace of mind at work and keeps her kids engaged in fun learning activities. Parent featured: Pamela Shope, Site Director, Playmates Preschool and Child Development Center (a 21st CCLC site) in Ceredo, West Virginia.

Sample Content for Sharing – Share via Alliance YouTube channel: https://www.youtube.com/watch?v=JHMtCNbPN9o

Download Video: Afterschool Lets Parents Work Without Worry

Kids and parents talk about afterschool a critical support that allows parents to work and not worry. Students featured: Brennon Shope, Wayne County 21st Century Community Learning Center in Huntington, WV — Matthew Tucker, Jones Middle School (Hampton Parks and Recreation), Hampton, VA — Parents featured: Laticia Vacca, Program Director, C3 Afterschool Program (a 21st CCLC site) in Stratford, OK — Kelly Quattlebaum, New Hope High School Mr. Fix It Club (a 21st CCLC site) in New Hope, AL

Sample Content for Sharing – Share via Alliance YouTube channel: https://www.youtube.com/watch?v=D3WaxfxM_Pg

 

Disclaimer: Photos with the 50 State Afterschool Network watermark should be credited as being provided by The 50 State Afterschool Network.

Imagery

Graphics