For Immediate Release

This toolkit includes communications assets to help you make the case for afterschool across a variety of audiences and platforms. You’ll find new and updated materials, including an engagement calendar with sample social content, message guides, factsheets, videos, graphics, imagery, and examples of state materials.

Updated February 2023: This toolkit has been updated and re-organized so it’s easier to find the resources you need. Check out the new accordion “Messages, Factsheets, Tools & State Examples by Issue” for the 2023 Message Guide and the latest examples of state materials.

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Important reminder! The content on this toolkit is designed for educating and engaging a variety of audiences. If materials are used or adapted for use in lobbying activities (e.g., asking for a vote on a specific piece of legislation), you must use funds from another source. No Mott funds may be used for direct or grassroots lobbying. 

Maximizing ARP Opportunities: Handouts & Tools

File Description
Presentation: State Afterschool Funding Strategies

This deck highlights innovative approaches different states are using to fund afterschool and can be helpful to states that are looking to continue ARPA investments through state-level funding streams. Adapt this tool to make the case for investing in OST.

Handout: A Summer of Growth & Learning

A factsheet about the urgent need for school districts to partner with summer programs. Summarizes ARPA resources, the evidence base for summer, and research-based strategies for successful summer programs. This can be tailored for state use.

Tools for Engaging Local Education Leaders

A simple cheat sheet with 5 strategies to help you reach out to local education leaders. Includes step by step guidance, templates, handouts, and sample materials different states are using to engage with state leaders, district leaders, and schools. Includes link to the Afterschool Alliance LEA outreach kit.

Handout: Comprehensive Afterschool

A one pager that describes and defines comprehensive afterschool programs, including what the evidence shows about outcomes, a puzzle graphic detailing program components, and the key principles for effective programs. This piece can easily be localized for states.

Handout: Key Principles for Expanded Learning to Support Student Re-Engagement (Short & Long Versions)

A one-page summary that can be used to guide expanded learning policy and implementation at the local, state, and federal levels, which is particularly important as our country moves to recovery from COVID-19. And click here to download the full five-page guide to expanded learning policy and implementation at the local, state, and federal levels.

Handout (Template): LEA Outreach

An easy-to-tailor template (in Google Slides) to help states engage with LEAs. This piece explains the value of partnering with afterschool, describes elements of comprehensive afterschool, and presents the evidence base for student outcomes. Also includes option to highlight a partnership between a provider and school/district.

Content Gathering (Template): Create & Share Stories/Profiles about Maximizing ARP Funds

Use this tool to create stories and profiles about partnerships that have helped improve the quality of OST programs, expand OST program offerings, and/or serve more kids through afterschool and summer programs. Includes questions to consider and ideas for different types of materials, such as stories, program profiles, graphics, and audiograms.

Tools for Engaging State Education Leaders

Guidance and tools to help networks engage SEAs and make the case for using ARP funds to support afterschool and summer. Includes how to develop your asks, resources about funding, materials from other states, and a sample letter to the state commissioner of education. The Afterschool Alliance team will continue to add tools as they’re developed.

Timeline: ESSER Funding (2020-2028)

A timeline noting legislative activity, funding release dates, fund deadlines, and guidance for Elementary and Secondary School Emergency Relief funds provided in pandemic relief bills. Includes links to resources from Congress, US Department of Education, and CDC.

Handout: How Afterschool Supports Students' Learning

A document that describes the ways in which afterschool and summer learning programs support the whole child, providing essential supports for academic, social, and emotional learning. Details how partnering with OST ensures more time for engaged learning, supports youth well-being, sustains connections to families, and addresses inequities.

ESSER Handouts (Editable in Word)

Makes the case for using ESSER funding for OST. ESSER Afterschool and Summer Programs explains why programs are so important and provides state data about how many kids are missing out. ESSER learning loss explains different ways funds can be used to address learning loss. These were adapted from resources posted by Indiana DOE.

Site Visit Toolkit

Tips and templates to help you plan and execute a successful site visit.

A Blueprint for Supporting Schools

A handout that describes a vision for how afterschool providers, community partners, and schools can work together to build a better learning day for all of our kids, including by providing increased access to smaller classes and personalized learning; positive youth development; academic enrichment; and better aligned services.

Messages, Factsheets, Tools & State Examples by Issue

File Description
2023 Message Guide

This guide features new messages to help make the case for investing ARP funds in afterschool and summer programs. It combines compelling data with the most recent message research to explain how afterschool is meeting kids’ needs and delivering what parents want; what afterschool offers and how it’s unique; how school districts benefit from partnerships; and the urgency to act.

Healthy Futures

The Healthy Futures Google Drive includes communications tools and state examples related to SEL, mental well-being, keeping kids safe, and using cannabis tax revenue to support OST. You’ll find a national factsheet, “Thriving in Afterschool,” issue briefs, message guides, and more.

Some of the most recent and popular tools include:

Newsletter, Email, and Letter Template Toolkit. Features template materials for Afterschool Networks working to support their states in connecting to families that currently have and/or are eligible for health coverage through Medicaid and CHIP.

Op-ed Template: Youth Mental Health Crisis. Features messaging about the U.S. Surgeon General’s advisory on the youth mental health crisis, state specific data, and the role of OST programs in supporting kids’ mental well-being. Template can be tailored for state use. If you need help with messages or placement, email: afterschool@burness.com

Messaging: OST Programs Paving the Way. A short summary of a research study to understand how parents, teachers, and program providers perceive the role of out-of-school-time programs in children’s social, emotional, and academic development to help inform communications, programs, and policy.

Vermont: Addressing Mental Well-Being. Makes the case for responding to the youth mental health crisis with coordinated and urgent action, including partnering with afterschool programs. This factsheet explains the unique role OST can play in supporting kids’ mental well-being and describes the benefits of cross-agency collaboration.

Workforce

The Workforce Google Drive includes tools and handouts related to helping young people gain workforce skills, inspiring future careers, supporting working parents, and career and technical education, You’ll find an issue brief, message guides, factsheets, and many example materials from states.

Some of the most recent and popular tools include:

Factsheet: This is Afterschool (Workforce). A summary of research showing how afterschool is uniquely positioned to help address workforce gaps and prepare young people for the jobs of tomorrow.

Factsheet: This is Afterschool (CTE). A summary about the benefits of partnerships between CTE and afterschool programs.

Ohio: Innovations for an Emerging Workforce. This factsheet describes how OST programs can help bridge the workforce gap and help young people build skills for  success. It includes CTAs for partnering with businesses.

Academic Outcomes, Accelerating Learning & Credit for Learning

The Learning Google Drive includes tools and handouts related to academic outcomes, accelerating learning, and credit for learning programs. You’ll find summaries of key research, an issue brief on credit for learning, a message guide on helping students learn and grow, and example materials from states.

Some of the most recent and popular tools include:

Research Brief: Evidence Base for Afterschool and Summer. A summary of research on the positive impact of OST programs on academics, learning, and core competencies.

Issue Brief: Credit for Learning: Making Learning Outside of School Count. A guide about credit for learning programs, which offer students opportunities to explore their interests and participate in activities that allow them to earn credits toward their graduation requirements.

South Carolina: Partnering to Engage Students and Accelerate Learning. A handout developed with SCAA for a presentation to the National Assessment Governing Board—the education stakeholders who set policy for The Nation’s Report Card, also known as the National Assessment of Educational Progress, or NAEP. The handout focuses on key data with messages about how OST engages students, the power of partnership, and the need to expand access.

File Description
Quality OST & Value of State Networks

The Quality OST + Value of State Networks Google Drive includes materials states have used to explain what high-quality OST is, demonstrate their value of their network, and make the case for sustainable funding. You’ll find many examples of state materials and a summary about the impact and power of the 50 State Afterschool Network.

Some of the most recent and popular tools include:

Ohio: Why Quality Matters. This one pager covers the importance of high-quality OST programs and the role of the state network in supporting them.

The Future of Hawaii’s OST Programs: Case for Support. Hawaii makes the case for sustainable funding for OST programs, including by highlighting the value of programs and the current funding gap. This factsheet breaks down the cost per child and various programming expenses with simple graphics.

Afterschool Helps Alabama Thrive. This four-page brochure makes the case for afterschool in Alabama, highlighting the benefits of afterschool, including providing STEM learning opportunities; demand for afterschool programs; and programs’ COVID-19 response efforts. It invites readers to support afterschool.

STEM

The STEM Google Drive includes brief reports that summarize research, handouts about program outcomes, and many example materials from states.

Some of the most recent and popular tools include:

Factsheet: This is Afterschool STEM. A summary of the unique value of afterschool STEM and the latest research demonstrating student outcomes.

Leveraging OST STEM to Support Education Recovery

Vermont: STEM handout. One pager with state-specific data on STEM workforce and outcomes of afterschool STEM programs.

File Description
Summer

The Summer Google Drive includes an op-ed template, factsheets, resources from Wallace and NSLA, and example materials from states.

Some of the most recent and popular tools include:

Handout: A Summer of Growth & Learning. A factsheet about the urgent need for school districts to partner with summer programs. Summarizes ARPA resources, the evidence base for summer, and research-based strategies for successful summer programs. This can be tailored for state use.

Vermont: Summer Matters for All Grant Program. A visual factsheet that highlights the reach and impact of Vermont’s summer grant program, which directed nearly $4 million in federal funding to support expanded learning for youth statewide. Vermont also captured success stories from individual programs to showcase the impact of the grant awards. See the full collection of story cards.

Evidence Base for Summer Enrichment. A brief by Terry Peterson and Deborah Vandell with data that states, communities, and school districts can use to develop and implement their own plans for evidence-based summer and afterschool learning opportunities for their students, in partnership with local communities and families.

21st CCLC

The 21st CCLC Google Drive includes a national factsheet, the latest state-specific factsheets, research evaluations, and example materials from states, including stories, program profiles, and student testimonials.

Some of the most recent and popular tools include:

State Factsheets: 21st CCLC – This is Afterschool. Find your state’s 2022 21st CCLC one pager from the Afterschool for All Challenge.

Factsheet: 21st CCLC. National overview of 21st CCLC programs, participants, and evaluation data.

Factsheet: The Academic and Social Emotional Benefits of 21st CCLC. A research brief about the academic, social, and emotional benefits of 21st CCLC programs.

Graphics & Social Media Calendar

A collection of graphics for Facebook and Twitter. Click on the graphic to download a high-quality file. Please contact us for editable art files.

File Description
Year-Round Social Themes & Posts

Access Afterschool Alliance overview of upcoming activities, events, and engagement themes. Includes a calendar that provides daily posts for Twitter and Facebook, imagery suggestions, and evergreen content. Calendar is updated every month.

Social Media Resources

A resource document for sharing experiences, best practices, and references we use in our social media work. All networks are invited to post info, ideas, and questions. The tabs at the bottom cover three different topics: Platforms – Use, Tips & Notes; Benchmarks & Standards; and Ideas for Call Topics.

Engage Every Student

Forging Futures

Data & Animation

Summer

Help Kids Recover

Well-being & SEL

From...To & Changing That

Lights On Billboards

Content for AA3, Engage Every Student, MGM & Mizzen

File Description
America After 3PM Toolkit

(Updated with Rural AA3 Materials!) Your resource for all materials related to the latest America After 3PM reports, including on STEM and summer programs. You’ll find social media posts, graphics, and artwork you can localize, as well as template tools, state and national fact sheets, and news releases.

Engage Every Student Tools

Messaging tools to help state networks introduce and explain Engage Every Student to key partners, including talking points about how the initiative can help in your state, a sample email, and a blog post.

Mizzen by Mott

A free app built with and for afterschool professionals that provides high-quality, engaging learning content. Includes activity playlists and multi-week modules that can be done at home or in small-group settings. Content focuses on youth learning and well-being and is provided by organizations like Nat Geo, Jazz at Lincoln Center, the California Academy of Sciences, and After-School All-Stars.

Million Girls Moonshot: Monthly Media Assets

Find monthly tips, posts, and graphics that can be shared with network STEM staff, network partners, and programs via newsletters, websites, social media, and other channels. Each media assets package also includes a link to a content package, which lists webinars and professional development resources.

Million Girls Moonshot 2021 Launch Materials

This Google Drive includes tools to help you explain, promote, and engage partners in the Million Girls Moonshot. You’ll find talking points, a video, a PowerPoint deck, a series of one pagers, a template for a state factsheet, and social media graphics. These are ready to share and easy to tailor with state or local information. You can also access 2020 launch materials and all asset packages from this main folder. Please contact afterschool@burness.com if you would like the state template customized with your logo and contact information. Materials will be added as completed.

Million Girls Moonshot Engineering Mindset Toolkit

This toolkit is specifically for afterschool program staff. It is a collection of resources, tools, and activities to implement the initiative.

Million Girls Moonshot: Logo and Branding Files

Download logo files and check the identity guide for helpful tips about designing your own digital and print materials.

Tools for Providers to Recruit Staff & Engage Families

File Description
Staff Recruitment Toolkit

This toolkit includes tips, key messages, sample flyers, graphics, copy for emails, ads, and social media that program providers and state networks can use to recruit staff for afterschool and summer programs.

Afterschool Alliance Program Toolbox

A collection of resources to help program providers build support in the community, reach policy makers, engage media, and find sustainable sources of funding. Includes tips and tools for starting, running, and sustaining a program.

Imagery & Videos

For imagery, we’ve moved to Flickr—it’s easier and quicker! Use this link to view and find 500+ images for your digital and print materials. These are high-quality, authentic images from afterschool and summer programs, organized in albums by topic (COVID, SEL, STEM, etc.) and state. Please be sure to include the photo credit provided when required.

Find latest collection of videos below.

File Description
Summer Enrichment Video

A 30-second animated video that shows how kids benefit from summer enrichment and makes the case for using ARP funding to support local summer programs. Intended for use on social channels.

This is Afterschool: Anthem Video

A highly produced inspirational 60-second video that shows how afterschool programs challenge kids and encourage them to grow and keep learning. State networks are welcome to use and share this video. The video can be accessed via Vimeo at this link.

To download the video and natively upload it to your platforms, use this Dropbox link where you’ll find a captioned version for social sharing and SRT file for uploading to YouTube.

Afterschool Accomplishments

A 40-second video that shows how afterschool programs responded to the pandemic to support students and accelerate their recovery.

This is Afterschool Well-being

Students explain how afterschool programs help them build confidence, discover their passion, and give back to their community.

Share via Alliance YouTube channel: https://www.youtube.com/watch?v=l_XftzmWt-I

Afterschool B-Roll

A short collection of footage from afterschool providers that showcases some of the exciting learning opportunities afforded to students. Can be shared with media and partners for use in news stories or other promotions. Credits (provided in clips) are required.

Afterschool Works!

A synopsis of interviews about how afterschool engages young people in learning and helps them get excited about their future.

Sample Content for Sharing – Share via Alliance YouTube channel: https://www.youtube.com/watch?v=e5-c9AMaO0Q&t=3s

Afterschool Inspires Future Careers

A college bound student explains how her afterschool program inspired a love of music and teaching. Student featured: Jazmyne McNair, Boys and Girls Clubs of Lawrence (a 21st CCLC site) in Lawrence, KS.

Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/DRTumlz_g28

Afterschool Is a World of New Opportunities

A 21st CCLC program director describes how afterschool exposes young people to enriching opportunities that help inspire future careers. Parent featured: Laticia Vacca, Program Director, C3 Afterschool Program (a 21st CCLC site) in Stratford, OK.

Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/VXaP2LJnLG4

Afterschool Connects Kids to Future Careers

A college-bound student shares his excitement about earning a college scholarship and his future career path. Student featured: Colby Holmes, New Hope High School Mr. Fix It Club (a 21st CCLC site) in New Hope, AL.

Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/tAy49Z6YnoE

Afterschool Gets Kids Excited About Learning

A high school student describes how his afterschool program helped him learn to love reading and ignite his passion for filmmaking. Student featured: Matthew Tucker, Jones Middle School (Hampton Parks and Recreation), Hampton, VA.

Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/Bzlisq2PBY8

Afterschool Helps Kids Build Confidence and Improve Grades

A single dad credits afterschool for helping his young daughter transform from a struggling below-average student to a confident straight A student. Parent featured: Dale Austermuhl, Joy Elementary After School Program (a 21st CCLC site) in Fairbanks, AK.

Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/Leq0uyLHH0o

Afterschool Engages Kids in Real-World Learning

A high school student explains how his afterschool program helped him develop public speaking skills. Student featured: Brennon Shope, Wayne County 21st CCLC in Huntington, WV.

Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/3_Rv_i27_PU

Afterschool Keeps Kids Safe and Engaged

A police officer talks about the importance of partnerships between law enforcement and afterschool programs. Community member featured: Captain Tyrone Collington, City of Takoma Park Police Department, ACE Academy (a 21st CCLC site) in Takoma Park, MD.

Sample Content for Sharing – Share via Alliance YouTube channel: https://youtu.be/VsF2ta1GqEY

Working Parents Rely on Afterschool Programs

Parents credit afterschool programs for helping them keep work schedules and provide for their families, and giving them peace of mind during out-of-school hours. Parents featured: Dale Austermuhl, Joy Elementary After School Program (a 21st CCLC site) in Fairbanks, AK; Kelly Quattlebaum, New Hope High School Mr. Fix It Club (a 21st CCLC site) in New Hope, AL.

Sample Content for Sharing – Share via Alliance YouTube channel: https://www.youtube.com/watch?v=NIMJRThykIU

Afterschool Gives Working Parents Peace of Mind

A mom explains how her kids’ afterschool program gives her peace of mind at work and keeps her kids engaged in fun learning activities. Parent featured: Pamela Shope, Site Director, Playmates Preschool and Child Development Center (a 21st CCLC site) in Ceredo, West Virginia.

Sample Content for Sharing – Share via Alliance YouTube channel: https://www.youtube.com/watch?v=JHMtCNbPN9o

Afterschool Lets Parents Work Without Worry

Kids and parents talk about afterschool as a critical support that allows parents to work and not worry. Students featured: Brennon Shope, Wayne County 21st Century Community Learning Center in Huntington, WV; Matthew Tucker, Jones Middle School (Hampton Parks and Recreation), Hampton, VA. Parents featured: Laticia Vacca, Program Director, C3 Afterschool Program (a 21st CCLC site) in Stratford, OK;  Kelly Quattlebaum, New Hope High School Mr. Fix It Club (a 21st CCLC site) in New Hope, AL.

Sample Content for Sharing – Share via Alliance YouTube channel: https://www.youtube.com/watch?v=D3WaxfxM_Pg

Event Visuals & Design Templates

File Description
Graphic Library

View the latest collection of standing banners and table top displays available for events. Brand and order your own materials for future events or borrow from the lending library. States borrowing materials should check the calendar for availability and contact Nicole Wilkins (Wilkins@collaborativecommunications.com) to reserve materials.

This is Afterschool Parent Supporter Card

Use parent supporter cards to gather stories from parents and add contacts to your database. To request printed copies, please email Shaun Gray at sgray@afterschoolalliance.org.

Story Card Template

Use this Photoshop template to create your own story cards. Need help? Contact us at afterschool@burness.com.

Campaign Style Guide

This guide includes examples of campaign visuals and guidance about fonts, color schemes, imagery, and layout to help you produce new print and digital materials.

Examples of Local Materials